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Wednesday, September 5, 2007

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Make Money With A Website Without Selling
Using a website to make money online has become one of the most popular ways nowadays. There are several ways you can make money with website:
a) Sell your own products and services.
b) Sell other people's stuff (affiliate program).
c) Place Google ads on your website and earn whenever someone clicks a Google ad.
The first and second ways take a lot of time and require experience and knowledge of Internet marketing. The third option is much easier and quicker to make money online. To place Google ads on your website you need to first join Google AdSense program. You don't need a professional look or fantastic site to sign up with Google AdSense program. A clean and simple site will be good enough.
The content of your website can be any topic as long as it does not violate Google policies. You can read more about Google policies at https://www.google.com/adsense/policies. You can write a topic or subject that is related to your experience, area of expertise, interest or background. If you are an expert at something you can make your content valuable and useful to others by providing advice and educational resources. If your interest and hobby are sport cars, you may introduce the latest models of sport cars and discuss some of the best tools for building the sports cars.
If you have no idea of what topic to write or have no interest at all in writing something, you still can own a money making AdSense site. Your solution is create a website solely to publish articles written by different authors. Just choose one topic or more and put several relevant articles for each topic and place your Google ads on each article page.
Build an AdSense site with minimum cost
Hiring a professional to build a site is expensive. Finding a freelancer to create a website will be much cheaper. However employing a freelancer is still not the most effective way to minimize your cost. The best way to minimize cost is use free website builder to create website. There are several free website builders allow users to build website without experience and technical knowledge. You can find these easy site builders by performing a search from the major search engines like Google and Yahoo. With site builder you can have a website or more absolutely free. You only pay for the domain name and website hosting.
Once you get your website launched. You'll need to figure out how to drive visitors to your website. Your website will not generate income if no one visits your site. There are several ways to get targeted visitors/traffic to your site fast.
Pay-per-click (PPC) programs
Pay-per-click (PPC) programs allow you to bid for top-ranking positions on the keywords you have selected. When a visitor searches the keyword(s) you bid on and then click through to your site, you pay the amount you bid. The two most popular PPC programs are Google Adwords and Yahoo Search Marketing. However it is costly to advertise on this two PPC search engines and probably you will face the problem of your AdSense earning can't cover the advertising cost. Fortunately, there are other alternatives such as Bidvertiser.com, Adbrite.com, Findology.com and so on. I recommend you advertise with Bidvertiser.com and Adbrite.com at the beginning as they are much cheaper to advertise with compare to Google Adwords and Yahoo Search Marketing. Bidvertiser.com and Adbrite.com are not search engine. When you sign up to advertise with them, they will distribute your contextual ads to the categories and websites within their network of your choice. You have no doubt will advertise on those categories and high traffic sites related to you website. You should also consider select those unrelated categories as well because these categories could send you targeted visitors and increase your AdSense revenue. Don't set your bid too high. Just anyway from 6 cents to 9 cents should be good enough to drive hundreds of targeted visitors to your site within few days. As long as the daily AdSense earning greater than the daily advertising cost, you can continue your ad campaigns.
RSS advertising
RSS advertising is a free away to gain more exposure for your website. By creating an RSS file and submitting it to those RSS directories and search engines, the links to the content in your website will appear in front of those who read information using RSS readers or news aggregators and as a result driving targeted visitors to your website. Need more explanations? You can go to Google and enter the search term 'make an RSS feed'. You will find detailed explanations of RSS and step-by step instructions on how to create an RSS file to increase your website traffic. Be patient, it will take you several days to learn and understand RSS. Some RSS sites also show an easy option to make RSS file without knowledge of HTML code by using free software tools.
Give away free content
Another free way to increase your website traffic is write articles and submit them to free content websites. Your articles can drive thousands of visitors to your site within weeks if your content is impressive.
There are other effective ways to increase traffic for your website. You can find a ton of free information and resources about website marketing and promotion from search engines. The more traffic you can drive to your website the higher your AdSense earning will be.
Resource Box
Alan Liew is the webmaster of online4income.com. He makes money at home with several online programs. Find out more no-nonsense money making opportunities at http://www.online4income.com.


Freelancing - The Way Forward for Webmasters
Ten years ago the internet was in its infancy. Computer science was hardly a proper, or prudent, choice of career for the serious person. Those who tended to enrol themselves in such courses were expected to end up with jobs as computer technicians and nothing more than that. Such careers had no particular gravitas – but all that has changed.
The modern world is a global village and this is thanks to the internet above all else. Markets have been made available that would hitherto have been hidden – and the field is rife with potential for success. Companies are slowly catching up to this latent hegemony – and the power that lies beneath the fingertips is being recognised internationally from governments downwards.
Small and large companies alike are vying for pole position in attempting to capture the imagination of the huge international markets. Such demographics have enormous spending power as is evidenced by the success of firms such as Ebay and Amazon. With costs kept so low compared to more conventional brick and mortar businesses, there is little wonder as to why so many companies have 'gone online'. Even the humble webmaster working from his garage or bedroom can make millions, most recently the school student Alex Tew made his first million by selling pixel adverts! He sold one million pixels in half a year!
Competition is tough however – everyone wants a slice of the advertising potential of the internet. Markets can be powerful yet fickle and attempts to capitalise on these new areas can be fraught with danger for the inexperienced.
Great emphasis is now placed on the visible branding of a company. Web designers and developers convey specific messages to their audiences – working as both artists and public relations officers in their quest to secure leads for their clients by producing enticing and practical designs and structures.
The humble computer graduate has never been so eagerly sought after. A whole new breed of web developers has sprung up. There is now a work force of eager, attentive, enthusiastic and energetic freelancers available to the savvy employer. Vitally, these individuals tend to opt for this type of work not out of a need for profit, or a lack of choice, but because they actively enjoy web design and development. You cannot pay for such devotion in most other fields of work.
It's the win-win situation to beat all others. There has never been a better time to hire freelance web designers and developers – and it has never been such a good time to be one! Many have noted the irony that has befallen the career of the computer science expert – now the most coveted of all professions.
Powerful Tools: Outsourcing and Hiring Freelancers
Knowing your limitations is the subtle art to being a webmaster. Knowing when to do the work yourself and when your time is better spent on other things is a skill in itself! Investing in the expertise of a freelancer can save you money and time. But where do you find them? Fortunately there are sites that do the hard work for you – where freelancers meet to fight for the privilege to work for you!


Exploiting Broad and Exact Match to Improve Your Adwords Keyword Performance
Most webmasters will tell you that running a successful cost-per-click advertising campaign and choosing the appropriate keywords is an art, not a science. This is pure bunk, don't you believe it! Advertisers that approach their keyword choices in a methodical and scientific way achieve much better results than their artful cousins. I've been advertising on Google since its inception, and I've learned some very important yet counter-intuitive things that can help you get the most out of your Adwords campaign. Following my broad and exact match tips will lower your cost-per-click rates (CPC), increase your click-through-rates (CTR) and subsequently decrease your cost-per-conversions.
Broad Match and Exact Match Options Google gives you the choice of broad match (default) or exact keyword match options when you enter a new keyword. Learning the difference between broad match and exact match keywords can help you exploit the fact that most webmasters, your competition, just don't get it.When a visitor searches for 'web marketing' Adwords takes a look at your keyword choices and tries to find the most appropriate match for it. If you have the exact match for it [web marketing] Google will prioritize that choice and serve it before anything else, even if you have the broad match for it. This powerful matching feature can help you rise above your competitors.Rule 1 - Make sure absolutely all of your keywords appear as broad match AND
exact match within the same ad group What does this do?1. It allows complete control over what keyword click you are paying for and how you monitor your keyword results. If [web marketing] is served you know a visitor must have typed in that exact phrase.
2. If the broad match of 'web marketing' is served you know the actual search definitely included some other word, phrase, or it was a stem version of 'web marketing'. In effect, this technique allows you to see the true results of what your visitor searched for. Broad matched keywords by themselves are too loosey goosey statistically and destroy any competent monitoring efforts. More importantly, broad matches on their own can lower your CTR, which can cause you to pay more for the position of not just your desired keyword 'web marketing', but all perceived variations of it such as "better internet marketing" or 'marketing on the internet'. How will you ever know what is converting and what is not? But, if you have exact and broad matching versions of many variations of your keywords you can nail down exactly what is converting to a sale and what isn't. This approach ensures you will receive higher CTRs, which will cause your keyword matches to become more relevant and rise in position without you raising your bids. You will then be able to eliminate the guesswork and raise the CPCs of the actual keywords that are truly converting to sales, improving the profitability
of your business. Maximizing Plurals and Stem Versions of Your Keywords Rule 2 - Have separate broad AND exact match keywords for plurals Why? Because visitors that include plurals may be looking for different information than those that don't. For instance, typing in 'picture frame' may mean the user wants to custom frame a picture, while 'picture frames' may mean that the user wants to buy a standard picture frame. How would you know unless you have them as separate keywords? By having them separate you can accurately track what is converting. You may find, as I have in many instances, that the plural form converts much better depending on what you are selling.Rule 3 - Make sure you include stem variations and include them as broad AND
exact match keywords. Why? Same reasons as above. You can get a better picture of what's happening with your conversions and adjust your bids accordingly.
Sounds real simple doesn't it? Well guess what, most webmasters just utilize broad matches or run a half hearted campaign that mixes them up occasionally,
resulting in uneven and downright expensive Adwords bills! Now that you know the huge differences between running an intuitive ad campaign versus a scientifically based broad and exact match campaign you can raise your CTRs and lower your CPCs. Get ready to kick the crap out of your competitors, that is until they read this article!